Sina To Share Revenue With Bloggers

Sina announced yesterday that it will launch revenue sharing program with bloggers in Sina on October. Bloggers will get 50% of revenue after deduction of cost, or “gross profit”. The program is not open to all bloggers, Sina has invited about 3,000 top bloggers in Sina to join the program, but others can also apply [...]

Sina Rolls Out e-Magazine Channel

Sina announced that it officially rolled out a brand-new e-magazine channel today. In China, e-magazine refers to an usually flash-based files embodied text, photos, audio and video together, which can be downloaded or read online.
In fact, Sina has started to explore e-mag market since 2005, it partnered with Vika.cn, an e-mag solution provider [...]

Sina Rolls Out Photo Sharing Service

Sina launched a new photo sharing service on July 2nd or so. According to a Donews report, originally Sina has an old photo sharing service, but it’s on a third level domain. We can treat this as a product line reorganization.
This is a free service. Users get 100M monthly quota. Features are quite complete. You [...]

Google China Partners With Sina

Google China and Sina announced an important partnership for each other today. They will cooperate on search, news and advertising service. Sina has added Google search service into its website, which will direct Sina’s search traffic to Google, then share the search advertising revenue with Google. Google may also offer Adsense ads. in Sina’s website [...]

Sina To Monetize Blog Service Directly

As we said before, blogging service is becoming more and more important to China’s portal sites. Now, Sina starts to plan to monetize this heavy traffic directly in second quarter of 2007.
Sina’s blogging and video services have experienced phenomenal growth in 2006. According to Sina’s latest 2006 Q4 earning call, Sina’s blogging service attracted [...]

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