Comments on: M:Metrics on Mobile Media Consumption in China

By: Fantblog » Blog Archive » 550 miljoner mobiler i Kina

Fantblog » Blog Archive » 550 miljoner mobiler i Kina — Sat, 02 Aug 2008 22:47:46 +0000

[...] Funderar du på en marknad för dina mobila tjänster? Prova Kina. Här är de senaste siffrorna från “Ministry of Information Industry” i Kina:550 000 000 miljoner mobilabonemang34.8 % lyssnar på musik i mobilen4.4 % köpte ringsignaler10 % köpte ett mobilspelLäs mer siffror på China Web2.0 Review [...]

By: { design@tive } information design » Blog Archive » Chinese People and Their Mobile Phones: Metrics on Mobile Media Consumption in China

Sun, 24 Feb 2008 02:04:45 +0000

[...] The study also found that while Nokia has a substantial lead in terms of share of handset owners in China, at 30.9 percent, owners of Sony Ericsson handsets are a driving force in the mobile media sector.read more | digg story [...]

By: Tangos

Tangos — Tue, 19 Feb 2008 13:39:41 +0000

@Florian Pihs, thanks for your insightful comment.

- for mobile video, I think both network issue and wifi feature affect it, and the fee structure based on traffic also made people worried about the online video traffic on mobile handsets. But some statistics said on Feb. 6, over 2 million people watched CCTV’s 2008 Spring Festival Gala on their mobile phones, and over 300k watched Chinese national football on the same day.

- mobile email: yes, no blackberry in China so far. On the other hand, when less people use email in their PC in China, you can not imagine there are a lot of people will use mobile email.

- music, I agree with your comment on ringtone consumption in China. As for the high rate of mobile music usage, maybe more Chinese will take phone as a mp3 player instead of taking another ipod.

By: Catshanghai » links for 2008-02-19

Catshanghai » links for 2008-02-19 — Tue, 19 Feb 2008 05:21:19 +0000

[...] M:Metrics on Mobile Media Consumption in China : China Web2.0 Review “According to latest data from the Ministry of Information Industry, there were about 550 million mobile subscribers in China by the end of 2007. Mobile handsets will undoubtedly become the most used media consumption device among Chinese users” (tags: mobile, China, trends) [...]

By: Florian Pihs

Florian Pihs — Tue, 19 Feb 2008 03:34:47 +0000

Hi Tangos. Some comments:
- only 4.4% purchased ringtones: There is little incentive to pay for ringtone downloads when you get the MP3 for free on Baidu (and then upload it to you phone). that is why ring back tones (RBT) work so much better as a business model. The music is hosted on the MVAS providers server.
- 0.9% watched video on their mobile handsets. I would argue that this is due to the lack of a 3G network, not because of Wi-fi. Mobile video is rarely consumer over Wi-fi in Europe, South Korea or Japan (not sure about the US)
- email over the phone: Two reasons a)SMS is cheap and extremely popular in China, there is limited additional need for mobile email. b) Corporate mobile email (e.g. Blackberry) is not well developed. I guess that is due to the maturity of local IT departments and China Mobile’s urge to control the complete ecosystem.