QQGames Entered US Market

Written by Tangos on November 6, 2007
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QQGamesTencent, who operates the most popular IM client QQ in China, has partnered with AOL, to provide a casual game plugin for AIM (tip by TagEdge). The QQGames plugin enables AIM users to play online casual games with their buddies, similar to MSN Live Messenger’s games.

According to a post in QQGames’ bbs, the plugin, which has 13.8MB, went online officially together with the release of latest version of AIM 6.5 on Oct 3rd, while a post in Q-zone(IE only) by someone from the team of this project said the project started beta test in this July. There are five games available now, i.e. Pool, Robo, Treasure Hunter, Black Jack and Match Master, and more games are planned, according to Penggu, the Game Community Manager of Tencent America.

After being the dominated IM tools in China market, Tencent started to try go global since this year, it launched an English signup page and English version of QQ Bookmark service quietly. Now it cooperate with AIM to enter US market. QQGames in China has reached over 3 million peak concurrent users. Leveraging on the extensive user base of AIM, QQGames has great potential to become popular among AIM users. According to Quantcast, QQGames website attracted over 160k monthly unique users in US.

It is really unordinary for an Internet companies coming from China to provide technology and service for a popular application in the US. Whether it will be successful or not is also important to Tencent’s globalization strategy, I think. So we will keep a close eye on the development of QQGames and Tencent’s further move on globalization.

10 Responses to “QQGames Entered US Market”

  1. Richard Chang on November 6th, 2007 10:54 am

    While overall the US Internet market is more advanced than what we have here in China, Asia market( China, Korea, Japan) have gained tremendous experience in recent years, especially in the field of online Entertainment. QQGames right now is the No.1 Causal Game portal in China and we are confident that it will bring unique values to the US users as well.

    btw, here’s the official news release from AIM on QQGames.

    http://socialmedia.aim.com/2007/10/03/aim-6-5-makes-its-prime-time-debut/

  2. alex on November 6th, 2007 9:11 pm

    The cooperation between QQ and AOL was blogged a month ago on miniblog site Zuosa: http://zuosa.com/Status/302620

  3. alex on November 6th, 2007 9:20 pm

    The same news was synchronized on twitter: https://twitter.com/aleksoft/statuses/324704692 and on buboo: http://buboo.tw/msg/1f87594100cde22.html

  4. Tangos on November 6th, 2007 10:02 pm

    alex, yes,it is not new. I missed it in your zuosa updates.

  5. blognation China » Blog Archive » QQGames — Now Available in America on November 8th, 2007 1:01 am

    [...] The Chinese penguin has finally swum across the pond: Tencent, the company behind QQ (best known for its “cute penguin” icon), China’s most popular IM client, has partnered with AOL to provide a game plugin for AIM, according to China Web 2.0 Review. [...]

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