SubscribeCNNIC Report Shows Baidu Strengthened Its Position
China Internet Network Information Center (CNNIC) released its latest search engine survey report, its third annual China’s search engine market development report.
The report showed that 74.5% users take Baidu as their primary search engine, increased from 62% from one year ago, while Google China’s market share slipped significantly from 25.3% to 14.3%. The recent report by China IntelliConsulting Corporation (CIC) also made similar conclusion that Baidu’s market share keeps increasing. But according to CIC’s result, Google’s market share in China only decreased 1.1 percentage in last twelve months
According to CNNIC report, Google also lose its high-end users to Baidu. For high-end users, which by CNNIC’s definition is non-student users older than 25, with bachelor or higher degree and having monthly income of 3,000 yuan or higher, Google’s market share dropped from 46.5% to 42.3% since last year’s survey, while Baidu’s market share increased from 39.4% to 47.7%.
The data also showed that Baidu gained highest market shares over Google in third tire cities, only less than 5% users in third tire cities chose Google as their primary search engine, while in first tire cities, 22.11% users chose. The market share of Baidu in third tire cities and first tire cities are 83.82% and 67.33% respectively. It further approved Baidu’s dominant position in low-end user market.
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CNNIC Report Shows Baidu Strengthened Its Position…
A new report from the China Internet Network Information Center (CNNIC) shows that Baidu has further strenghened its position against Google in China.
The report showed that 74.5% users take Baidu as their primary search engine, increased from 62% fr…
[...] via China Web 2.0 Review [...]
Looks like Google still has a lot to do to achieve domination in the Chinese search market…
[...] Baidu further strengthened its leading position in China’s search market in 2007, even though Tencent’s Soso.com and Netease’s Yodao.com also entered this market. Besides several vertical search services, such as game search, video search and book search, the most important strategy of Baidu in 2007 is that Baidu is starting to build content channel by itself, which makes Baidu to evolve into a content portal rather than a pure search engine. In November 2007, Baidu launched finance channel, and Baidu entertainment channel will go online in January 2007. Baidu also launched Beijing Olympic Games channel to compete eyeballs with Sohu and Sina. Another big news for Baidu is that Baidu announced its plan to enter C2C e-commerce market in 2008, which will compete directly with Taobao.com of Alibaba Group. [...]