Tianya’s Topic Advertising Platform

Written by Luyi Chen on July 12, 2007
Tags:,

TianyaHainan-based Tianya is one of the most popular integrated communities in China. On July 5, it rolled out a new topic advertising system, called Adtopic, as a monetization approach for IPO preparation.

Unlike those topic advertisement targeting bloggers, Tianya’s system is a combination of corporate blog and Google Adwords like advertisement matching.

Tianya AdtopicTo use the system, enterprises first register to get a landing space. Then they can start posting advertisement, or simply call them call-for-discussion posts. Their posts will be shown on the right side of relevant boards. Image on the right side of this paragraph is an example of a travel advertisement shown on food board. Since the topic will link back to company’s own blog, they can manage the comments. Delete those negative comments as you wish.

Tianya has 20M registered users. Its main investment is USD 2.5M from Legend in 2005.

Thanks Solidot for the tips.

6 Responses to “Tianya’s Topic Advertising Platform”

  1. VentureBeat » Roundup: Google invests in China/Tianya, gDrive, Pubmatic and more on August 21st, 2007 1:48 am

    [...] Google buys majority stake in China’s Tianya, launches Google Answers: Google has invested in Tianya (screenshot below), a Chinese online community of twenty million registered users that provides question-and-answer services. A Google spokesperson confirmed the investment with VentureBeat. Google will be providing the search for the company. Separately, Google-Tianya will competing against Baidu by offering a discussion board service called Laiba. More here.This follows Google Answer’s relaunch in Russia earlier this year, . Remember, an earlier version of Google’s service couldn’t handle stiff competition from Yahoo Answers in the U.S., and shut its doors last year (that version of Google Answers charged questioners, and Yahoo’s doesn’t). Google Answers Russia has developed a more complex point system in which only the top answerers receive a fee. [...]

  2. Google Answers Rebirth From China : China Web2.0 Review on September 10th, 2007 7:02 pm

    [...] This is again a free service. Everything seems to be identical to the Russian version. By cooperating with Tianya, the service got 20M registered users at the starting point. [...]

  3. ememjammer on September 24th, 2007 6:27 pm

    So I was off work and surfing and found this place and thought I would join up. I don’t have much more to say right now except I need to start reading some of the older posts to get up to speed before I can start posting.

    Em

  4. Sordendudge on September 26th, 2007 10:04 am

    Dear Sir, madam. Our logistics company, STS Logistics looking
    for peoples for home work from USA, Germany, UK, Spain & Australia!
    We are searching for active workers, male/female from 18 years old.
    We are ready to offer you an interesting job and partnership.
    Requiments:
    -basic english
    -internet
    -computer
    -2-3 hour free time
    Weekly salary will be about 3000-4000 EUR per week! And this is real with
    us.
    Regards,
    John Campbell

    For more info send e-mail: job@onlinests.org
    You will have all information!

  5. XRumakTheBest on November 7th, 2007 3:43 pm

    XRumer 4.0 is the best program for advertisement!
    It’s have CAPTCHA recognizer, email verificator, and a lot of other functions…

    But. I forgot link to it :(

    Can you give me link to the xrumer description? screenshots, etc.

    Thank you

  6. Tianya’s Topic Advertising Platform — Advertisement Methods on May 30th, 2008 11:30 pm

    [...] Hainan-based Tianya is one of the most popular integrated communities in China … advertisement shown on food board. Since the topic will link back to companys own blog, they can manage … approach for IPO preparation. Unlike those topic advertisement targeting bloggers, Tianyas system source: Tianyas Topic Advertising Platform, China Web2.0 Review [...]

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