SubscribeTaiwan ezPeer+ To Enter Mainland China Digital Music Market
According to Digitimes, Taiwan based p2p music download service ezPeer+ will start selling digital music in mainland China in July.
Their package model is interesting, but a little confusing. They will offer rechargeable music player pre-loaded with 50 songs for RMB 199. I suppose this will be a physical music player like the iPod in your pocket. My further speculation is that the music player is only chargeable from ezPeer+, the same model as iTunes. The price RMB 199 clearly shows they will be giving away digital music player for free as an approach to gain digital music market share.
From another report of Taipei Times, since ezPeer+ became a legal music distribution platform in last October, it has got 200,000 paid users.
Speaking of music, how many music2.0 service do you know in China? Terry’s Say To Himself Blog has just put together a complete list.
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Interesting model, but difficult to make money on digital music. Do it more like Apple – sell the player at a premium and don’t expect to make money from the the music but use it to drive player sales.
Check out the Ad-Supported Music Central blog:
http://ad-supported-music.blogspot.com/
[...] Last month we reported Taiwan ezPeer+ was entering Chinese digital music market. Turns out that it’s only a tip of the iceberg. A news conference in Beijing yesterday announced that IGRS, C-media and 22 music labels including the Big 4 are working together on digital music downloads. [...]
[...] Last month we reported Taiwan ezPeer+ was entering Chinese digital music market. Turns out that it’s only a tip of the iceberg. A news conference in Beijing yesterday announced that IGRS, C-media and 22 music labels including the Big 4 are working together on digital music downloads. [...]
[...] Last month we reported Taiwan ezPeer+ was entering Chinese digital music market. Turns out that it’s only a tip of the iceberg. A news conference in Beijing yesterday announced that IGRS, C-media and 22 music labels including the Big 4 are working together on digital music downloads. [...]