SubscribeCaptiv8 Received Funding From Qiming Venture
Captiv8, an in-game advertising service provider announced that it has finished its million USD series A funding led by Qiming Venture.
Captiv8, founded by former ESPN China ad executives in 2004, provides real time advertisement publishing and supervision service for online gaming operators and developers and online video service providers. They cooperate with various online gaming operators and developers, and online video service providers to integrate its Captiv8 ads system into game and video platform. Tecent’s QQ game used Capiv8’s system in last September for hosting China E-Sport Game.
InGameAd Interactive is a direct competitor of Captiv8 in China, it was rumored that InGameAd was an acquisition target of Focus Media(Nasdaq: FMCN). Shanda, the most successful online gaming operator in China, also plan to enter this market, it may cooperate with a 4A advertising agency to explore this business.
Here is more information on China’s gamevertising market.
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