SubscribeCIC Online Shopping Survey Raises Controversy
On April 15, China IntelliConsulting Corporation (CIC) published a survey report of online shopping in 2006. You can find a slides with more data linked from the above page.
The report has been covered in English by a couple of news sources, such as this Interfax report. Following is some data hasn’t been covered by others, but we still find interesting:
In Shanghai, Beijing and Guangzhou, the top transaction list is book and video/audio (48.8%), clothes (31.1%), cosmetics (25.6%). In Wuhan and Chendu, the list is clothes (37.4%), book and video/audio (34.5%), game card and virtual items (30.5%).
There’re about 7%-26% users plan to close their online shops in the next 6 months. If they are not out of business, they will move to the other platform. Thus the market share will change.
Right after the report is online, Tencent raises controversy to the data of market share. They think their real share is much more than 3%. The debate is focused on the standard to evaluate C2C market: traffic or transaction volume. Yesterday, A report of China Business Post recaps the debating.
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