Casee Launches Mobile CPC Ads Network

Written by Luyi Chen on March 29, 2007
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CaseeBeijing based Casee is doing similar business to US based Admob. WAP sites insert a piece of code from Casee. Then advertisers can buy these advertising slots from Casee with cost per click model. Revenue splits between Casee and WAP sites in 4:6. Simply put, it’s like Google Adsense on WAP site.

Casee’s website looks so similar to Admob especially the network page. Average cost per click is about rmb 0.08 – 0.12.

Casee was founded in Dec. 2006 by former Linktone CTO Ye Xin. It’s rumored to be raising series A funding.

Ads network is hot in China. Recently we have covered Feedsky and Bolaa’s move in this market. Although the market is rather blank now, we can expect well connected, professional and branded player to enter this market in the next six months. Existing ads networks are providing platform to connect advertisers and websites. But advertisers need more professional service to help them planning campaign and establish long term engagement with communities. Traditional PR companies and search engines have strong competitive advantage in this field.

Speaking of mobile advertising network, it is still in way early stage compared to Web advertising. No wonder China has a large mobile user base. But just few of them are using mobile Internet for business purpose. Also China Mobile’s changing policy makes this market even unpredictable. Who knows whether it will enter this market itself.

Casee today announced partnership with Panghulu, a mobile RSS reader with mobile barcode capability.

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