Baidu Launches Several Products

Written by Tangos on July 14, 2006
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In yesterday’s Baidu World 2006, Baidu launched several important products as follows:

1. Baidu Space: As reported before, Baidu Space officially launced on July 13rd. It is a MSN Spaces-style product. From Baidu Post Bar, Baidu Zhidao to Baidu Baike, it is obvious that Baidu is building its searching community to strengthen its competitive advantages.

2. Baidu Focused-Advertising: Baidu Focused-Advertising(百度精准广告) is one of the most important products released yesterday, it is one-to-one advertising based on users personalized surfing behavior and characterstics analysis and intention database.

3. Baidu Disk Search Server Version: Baidu Disk Search Server version will help users to index and search the files and resource on intranet with the access controled by the administrators.

4. Baidu Toolbar 5.0: The upgraded Baidu Toolbar allows users to customize the buttons on the toolbar by choosing from library or add a personalized one easily. It can also auto discover RSS feeds on the webpage, and allows users to subscribe feeds on toolbar as a button.

5. Baidu X: Baidu X(百度下吧) is a video downloader and player, it utilize P2P technology to download DRM-protected movies and dramas from Baidu’s partners.

One Response to “Baidu Launches Several Products”

  1. Sean on July 24th, 2006 11:14 am

    I guess it was only inevitable that Baidu got into the SNS, 个人空间 market, but how will they differentiate themselves? Will they leverage their Baidu MP3 search functions?

    The Baidu spaces design seems better (or at least cleaner) than many of the other SNSs (wangyou, mop, uume, etc.), but I’m curious to know if Baidu is really going to make a big push for this service or doing it just to jump on the SNS bandwagon.

    Whether they put signficant resources behind Baidu spaces or not, the battle over the entire Chinese SNS market will be interesting as there doesn’t seem to be a huge amount of differentiation among the competitors. Any thoughts on how this market will play out?

    Supposedly, Myspace in Chinese is going to launch sometime this summer and it will be interesting to see if they can gain traction among the Chinese masses.

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