Comments on: Kaixin001 Has Ads on Apps

By: Lyn Jeffery

Lyn Jeffery — Sun, 18 Jan 2009 19:35:16 +0000

I’m interested in comparing Alexa, Google Trends, Baidu Index, and UseTracker. How can we get the Baidu index to search for both kaixin and kaixin001, when they are both called 开心网?

By: L’Atelier BNP Paribas Asie » Blog Archive » Le “in-game advertising” profite des réseaux sociaux

Thu, 15 Jan 2009 08:48:53 +0000

[...] [Via : China Web 2.0 Review] [...]

By: 一卡多号

一卡多号 — Mon, 15 Dec 2008 03:15:53 +0000

开心网很好玩

By: Florian Pihs

Florian Pihs — Thu, 11 Dec 2008 02:53:31 +0000

@Tangos Thanks, will add Baidu Index to my set of tools. Baidu Index numbers are a bit ambiguous. Are they counting search queries for a term, or visits to the site? If they are counting search queries, it could be a sign that new users (who have not bookmarked either site) are more interested in searching for Kaixin. If they show visits, it means that Kaixin is already more popular. I would wager the first is true. An interesting side in the Google trends numbers. Kaixin seems to be much more popular in Beijing and Shanghai, but less so in second and third tier cities.

By: Tangos

Tangos — Wed, 10 Dec 2008 14:44:07 +0000

@Florian, I don't think Alexa is an accurate index for site traffic either. But you should also check Baidu Index, which obviously has its limitation, but it also tells something.

By: The Best Real Estate Info » Blog Archive » Kaixin001 Has Ads on Apps : China Web2.0 Review

Tue, 09 Dec 2008 12:38:14 +0000

[...] unknown wrote an interesting post today onKaixin001 Has Ads on Apps : China Web2.0 ReviewHere’s a quick excerptBesides Parking War, Kaixin001.com also launched a game related to real estates, so it is not surprised that you will find real estate ads in this game some day, and cars and real estates are two most important online ads in China. … [...]

By: Florian Pihs

Florian Pihs — Tue, 09 Dec 2008 04:07:01 +0000

KaiXin001 seems to be the next next thing, especially among young white collar workers. I can attest at least to its popularity in our office. But we should not get ahead of ourselves, overstating its popularity. Alexa is the worst tool in the marked since its numbers are so widely manipulated by Chinese start ups looking for VC Money. Alternatives include IResearch's user tracker ($$$) and Google Trends. While you I am happy to discuss the validity of either number, my test have shown that either alternative is more accurate that Alexa. Here is a link showing KaiXin001 and Xiaonei on Google Trends. While KaiXin001 is growing fast, it still has only 1/3 of Xiaonei's reach.