Comments on: Why Lenovo S10 Social Media Campaign Is Not Good Enough

By: Lenovo S10 Notebook PC

Lenovo S10 Notebook PC — Wed, 24 Dec 2008 12:18:57 +0000

[...] Why Lenovo S10 Social Media Campaign Is Not Good Enough : China … [...]

By: Lenovo S10 Social Media Campaign Turned Viral Campaign - Demerzel's Blog

Lenovo S10 Social Media Campaign Turned Viral Campaign - Demerzel's Blog — Thu, 04 Dec 2008 04:56:02 +0000

[...] China, Lenovo was promoting its new kind of netbook, the Ideapad S10, through a social media campaign using BBS, QQ emotional icons, video, widgets, [...]

By: It takes more than just “showing up” to reach Chinese consumers

It takes more than just “showing up” to reach Chinese consumers — Mon, 01 Dec 2008 23:24:49 +0000

[...] came across this post on the China Web2.0 Review blog about Lenovo’s recent online social media marketing campaign for its Ideapad S10 notebook [...]

By: Edwin Ting

Edwin Ting — Sun, 30 Nov 2008 08:10:49 +0000

I was ad:tech Shanghai and I thought what you had shared was very insightful. Creating a successful internet word of mouth campaign is indeed very tricky and more often than not, even though all the relevant elements are present, there would still be a missing aspect that will make or break a campaign. Perhaps, what was missing in the Lenovo campaign was a true exchange of information, values of the product that users were able to translate into value for themselves and their community.

By: 1.7 | IBM.COM IBM - United States

1.7 | IBM.COM IBM - United States — Sun, 30 Nov 2008 06:37:12 +0000

[...] Why Lenovo S10 Social Media Campaign Is Not Good Enough Its video on Youku was viewed for over 1.7 million times, its application on Xiaonei.com ranked No. 6 most popular apps on the platform, with about 58000 daily active users. And its sales on Taobao shop is quite good. … [...]

By: Joel

Joel — Sun, 30 Nov 2008 06:09:38 +0000

I completely agree with you. It seems like Lenovo did all the right things with this ad campaign, but it missed something essential – communication. The communication aspect is what strengthens the online community that Lenovo built up through advertising across the various social media platforms. The campaign was missing a way for potential consumers to actively interact with the brand rather than passively watching their advertisements.

By: Your Publicity To You » Blog Archive » Why Lenovo S10 Social Media Campaign Is Not Good Enough : China …

Sat, 29 Nov 2008 19:08:54 +0000

[...] unknown wrote an interesting post today onWhy Lenovo S10 Social Media Campaign Is Not Good Enough : China …Here’s a quick excerptIn last two months, Lenovo was promoting its new netbook, Ideapad S10, by a social media marketing campaign. It used BBS, QQ emotional icons, video, widgets/app on Xiaonei.com and etc. A lovely Kuku Bear is the brand image of S10, … [...]

By: Online Advertising Live » Blog Archive » Why Lenovo S10 Social Media Campaign Is Not Good Enough : China …

Sat, 29 Nov 2008 18:55:30 +0000

[...] unknown wrote an interesting post today onWhy Lenovo S10 Social Media Campaign Is Not Good Enough : China …Here’s a quick excerptI shared my slides on slideshare.net already. If you are interested in it, you can download the ppt file from slideshare, which contains some notes. Why Lenovo S10 Social Media Marketing is Not Good Enough … [...]

By: Best Virtual Advertising » Blog Archive » Why Lenovo S10 Social Media Campaign Is Not Good Enough : China …

Sat, 29 Nov 2008 18:07:26 +0000

[...] unknown wrote an interesting post today onWhy Lenovo S10 Social Media Campaign Is Not Good Enough : China …Here’s a quick excerptSo they are using social media tools to do a social media marketing, but they just did it in a traditional broadcast marketing way, instead of conversational marketing. In the slides, I also briefly discussed that conversation should be … [...]