China SNS Roundup: Sina, Netease, 51.com, Yiqi.com

Written by Tangos on September 1, 2008
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Sina and Netease adds SNS games: What are the hottest features of China’s SNS? The answer is “Friends for Sale”. Last week, both Sina and Netease add “friends for sale” function into their blog/space service. Friends For Sale was first introduced to China by Kaixin001.com, together with Parking War. Leveraging on these two apps, Kaixin001.com enjoys high growth of traffic. Then these two apps was copied by Hainei.com and Xiaonei.com. People in China’s SNS go crazy for these two games. Finally, big Internet portal sites Sina and Netease also want to take advantage of these popular apps to build their SNS.

Since early this year, Sina has started to evolve its blogging service into a SNS. Adding apps platform into Sina is another important step to this objective. However, because Sina is more media-oriented, let’s see whether Sina’s users will welcome such interactive features and SNS concept.

51.com launched open platform: The open platform of 51.com finally be online in August. So far, only a few apps are available on the platform, also including a “Friend for Sale”-like application. 51.com allows developers to integrate Google Adsense in the widgets to generate revenue.

At the same time, 51.com launched a new profile page option, which makes the profile page looks like Facebook, while currently its profile pages are more similar to Myspace.

Yiqi.com rolled out Open Social platform: Yiqi.com, the SNS run by ex-Yahoo China CEO and ex-Hexun CEO, partnered with Google to release the first real Open Social platform in China. Open platform is not a new idea for China’s SNS any more, will Open Social platform bring advantages to Yiqi?

One Response to “China SNS Roundup: Sina, Netease, 51.com, Yiqi.com”

  1. Gavin on September 2nd, 2008 12:09 am

    kaixin001.com和xiaonei.com其实还是以sns为中心，friends for sale之类的游戏提升了社区的活跃度。
    有一些游戏开发商，特别是webgame的开发商在尝试做一些以游戏为核心，融合sns的全新webgame产品。
    您看好这个吗？

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