Chinese Website Qiushibaike Sells Its Ads in Taobao

Written by Tangos on April 30, 2008
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QiushiQiushibaike.com, an interesting website that let users to share their embarrassed stories online, is trying to sell its banner ads and feed ads in Chinese C2C website Taobao.com. (via Webleon)

Till now, Qiushibaike has over 12000 stories shared by users. According to description on Taobao, Qiushibaoke has over 20,000 daily visits, not sure it means daily unique users or daily pageviews, and over 220k feed subscribers (by Feedsky’s statistics). Qiushibaike would like to sell a banner ad on website and a text link ad on feed for six months for RMB 10,000 yuan, at first the starting price is 50,000 yuan, then lowered to 10,000 yuan.

When Chinese websites want to monetize its traffic by online advertising, what can they do? Google Adsense for Chinese, which Qiushibaike is using now, does not generate good income for Chinese websites; most of the online ads unions, which are main revenue sources for many Chinese individual webmasters, sell ads with seductive images and text titles which you may not want to use; Alimama, which is an online ads exchange owned by Alibaba, still struggles to get more quality advertisers, though it can reach an average of 70 million people per day; and in China, still no way to sell feed ads.

The problem for longtail online ads in China is the no. of quality advertiser in the market is still very limited due to various reasons, instead of lack of ads service provider or platform. So even Qiushibaike.com try to auction the ads on Taobao, I doubt it can make it.

3 Responses to “Chinese Website Qiushibaike Sells Its Ads in Taobao”

  1. Chinese Website Qiushibaike Sells Its Ads in Taobao on April 30th, 2008 11:41 pm

    [...] Rudy H3rm4w4n wrote an interesting post today onHere’s a quick excerptWhen Chinese websites want to monetize its traffic by online advertising, what can they do? Google Adsense for Chinese, which Qiushibaike is using now, does not generate good income for Chinese websites; most of the online ads unions, … [...]

  2. Chinese Website Qiushibaike Sells Its Ads in Taobao on May 1st, 2008 12:40 am

    [...] Kristen Nicole wrote an interesting post today onHere’s a quick excerptWhen Chinese websites want to monetize its traffic by online advertising, what can they do? Google Adsense for Chinese, which Qiushibaike is using now, does not generate good income for Chinese websites; most of the online ads unions, … [...]

  3. John Gorman on May 1st, 2008 2:25 pm

    well you have to give them credit for trying any and all ways to monetize their inventory. Mid and long tail advertising outside China is primarily supported by small and midsized companies and lead generation efforts. China’s massive amount of small and midsize companies dont have the budgets or knowledge yet to drive buying of an Adsense like PPC program. Big brands with CPM or engagement buys are coming online but will stay safe with tier 1 and portal buys for the most part.

    So one could argue Google’s adsense was the foundation for the western mid and long tail webs and either Baidu or them are helping to create those pieces in China now. But reality is marketing budgets of everyone from sole proprietors to mid sized companies are larger in the west and so a build it and they will come model for China wont work the same. Yes over time, money will flow online here but I feel many people try to do apples to apples comparison on this evolution. You cant, China is still a 2nd or 3rd world emerging market economy and there just isnt the type of money in circulation to drive this yet. How many years off? thats debate-able.. and is there a large enough segment of higher income users and good web properties to support innovation now in the longer portion of the dominant “short tail” in China. I think and hope yes.. Once better transparency and analytics vendors arrive, and perhaps a behavioral adnet like Tacoda which can deliver better demo groups, that will help too..

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