SubscribeBaidu To Operate Online Game Service
It is reported today that Baidu will partner with online game operators to operate online game service soon, the official news will be announced early next week. Acutally, you can access the Baidu online game channel already.
Baidu now partners with Shanda, Joycub.cn and 51wan.com to operate six browser games. Among all six games, four of them are offered by 51wan.com, a browser online game company recently got financing from Sequoia Capital China. For games by Shanda and 51wan.com, it does not support Baidu account, users need to register a new account at Shanda and 51wan.com respectively. So it seems that Baidu is more like a promotion channel for these games.
Most of the big Internet companies in China have or used to had their own online games, except Baidu. In last September, Baidu launched Baidu Game, a search-based game community. Now it starts to operate online games by partnership, will Baidu finally operate its own online games, is it a kind of distraction from Baidu’s core business?
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[...] E Jean Carroll wrote an interesting post today onHere’s a quick excerptIt is reported today that Baidu will partner with online game operators to operate online game service soon, the official news will be announced early next week. Acutally, you can access the Baidu online game channel already. … [...]
[...] Tangos wrote an interesting post today on Baidu To Operate Online Game ServiceHere’s a quick excerptAmong all six games, four of them are offered by 51wan.com, a browser online game company recently got financing from Sequoia Capital China. For games by Shanda and 51wan.com, it does not support Baidu account, users need to register a … [...]
i think mop and game.china.com is already bigger than they are
But Baidu seems to have great potential to reach their goals. And the decision to go into the games market seems absolutely right to me.